The Culinary
Creative Group

Client

CCG

Industry

hospitality

challenge

maintain consistent communication with guests, both with social media presence and email newsletters, across 10 distinct restaurant concepts and brands (with 15 restaurant locations, and counting)
create written and visual content that embodied the distinct personality of each brand and concept, while also aligning with the overarching Culinary Creative Group voice
build up email audience to share updates, announcements, special events, and more

collaborated with marketing manager to determine what was working well already, understand leadership's goals, and identify opportunities for improvement
met and interviewed restaurant staff members to get to know the behind the scenes processes on-site and to build content around the folks who were in the restaurants each day
established a consistent, once a month email newsletter cadence, each one with a unique theme, like a peek behind the scenes of developing the new steakhouse concept, from menu to decor, ahead of its opening
in writing captions for and managing visual content for 7 different restaurant Instagram accounts, we prioritized highlighting staff members by taking portraits and conducting brief interviews to build captions that captured their personalities